Jauary 28, 2003

Drinkables® Announces New Liquid Multi-Vitamins for Seniors

FORT WORTH, Texas - Drinkables® introduced its new Liquid Multi-Vitamins for Seniors this week. The new product, designed especially to meet the needs of active senior citizens, includes 13 key vitamins, 10 trace minerals and eight complex nutrients as well as lutein and chromium. The pleasant-tasting wild berry flavored vitamins will be carried in grocery stores, drug stores and mass merchandise retail outlets.

“Active seniors need a multi-vitamin with ingredients that will help them remain healthy and energetic while contributing to their overall well-being,” says William Steele IV, president of Remington Health Products, LLC, which produces the Drinkables® liquid nutritional supplements. “With a liquid vitamin product, individuals can ingest large quantities of key nutrients in a single daily ounce of pleasant-tasting liquid. And by selling the vitamins through mass retailers, we are making it easier for everyone to have access to important vitamins.”

Steele says the liquid formulation offers several benefits.

“First, many people have difficulty swallowing large pills,” he says. “Yet, it can be difficult to include a full daily recommended allowance of a variety of vitamins in a small pill. The liquid vitamins solve that problem.”

He adds that consumers are not forced to take their vitamins with liquids or food to ensure they are fully absorbed. And the risk of gastric distress may also be diminished as a result of the liquid product.

“The absorbability and bioavailability are also high,” Steele points out. “Depending on the manufacturing process, pills and tablets often do not dissolve quickly, so the supplements may not be able to move into the bloodstream before being excreted by the digestive system. With a liquid, the supplement can move directly from the stomach into the bloodstream.”

All Drinkables® liquid nutritional supplements are created by food technologists as well as research and development laboratories to ensure the formulations provide all the recommended supplements in each dose. The Drinkables products are complex liquids that combine the most beneficial amounts of supplements, while offering a pleasing taste and a convenient delivery method.

The Drinkables® product line includes a variety of liquid nutritional supplements. These products, offered in a highly absorbable liquid form, provide large amounts of key supplements in each dose. They are among the first liquid supplements to be sold in grocery stores, drug stores and mass-merchant retail locations. Other Drinkables® supplements are liquid joint care and liquid calcium. For more information, visit the Drinkables® web site at www.drinkables.com.