April 10, 2002

Drinkables® Injects New Excitement in VMS Marketplace

FORT WORTH, Texas – As the Vitamins, Minerals and Supplements (VMS) market levels out, stores are seeking new excitement to create resurgence in consumer interest. Drinkables® liquid supplements are poised to create that excitement with a new delivery method as they enter grocery, drug store and mass merchandising outlets in the second quarter of 2002.

Drinkables® nutritional supplements are all offered in liquid form. A pleasant tasting base includes high levels of nutritional supplements designed to reach joint care, calcium and colloidal minerals consumers. The products are highly bioavailable and absorbable and, in some cases, the Drinkables® products require only a single daily dose, compared to several tablets required to receive the same level of nutritional supplements.

“Our goal is to bring a new product to the mass marketplace that provides consumers with the supplements they want and need to improve their lives,” says William Steele IV, president of Remington Health Products, LLC, which produces the Drinkables® liquid nutritional supplements. “Some supplement users have a difficult time swallowing pills and tablets. Others simply cannot keep up with all the doses required during the day. And still others experience gastric discomfort as a result of the products they’re using.

“The Drinkables® products provide an answer to all of these issues with pleasant tasting, easy-to-swallow doses,” he adds.

Steele points out that many people do not realize they should be taking their solid nutritional supplements with food or drink for the best possible absorption and to prevent gastric distress.

“With Drinkables® liquid supplements, the liquid is built into the product,” he says.
Steele adds that liquid supplements can be far more bioavailable and absorbable than solids.

“With a liquid, the supplement can move directly from the stomach into the bloodstream and on to key tissues and organs,” he explains.

In the second quarter of 2002, Drinkables® Liquid Joint Care, Drinkables® Liquid Calcium 3 and Drinkables® Liquid Colloidal Minerals will be available to consumers.

By becoming one of the first supplement manufacturers to market these products in a new liquid delivery method through grocery stores, drug stores and mass merchandisers, Steele believes the company will reach more individuals.

“These outlets are continuing to expand their VMS area,” he says. “As a result, more people will be seeking to fill their needs in these venues. We want to support these stores in their efforts to expand, at the same time we reach a larger market.”

Drinkables® products will be competitively priced with other products offering the same supplements in solid form.

Remington Health Products, LLC, manufactures a variety of liquid nutritional supplements under the Drinkables® brand name. These products, offered in a highly absorbable liquid form, provide large amounts of key supplements in each dose. They are among the first liquid supplements to be sold in grocery stores, drug stores and mass-merchant retail locations. Drinkables® offers liquid joint care, calcium and colloidal minerals products.